DEWALT Backpack Vacuum
Art Direction
Year:
2026
Timeframe:
2 months
Tools:
/
Category:
Art Direction
Overview
Bringing DEWALT’s cordless backpack vacuum to life through art direction that highlights its power, portability, and convenience.
The product’s power and convenience needed to be experienced, not just explained. Art directing the shoot allowed us to create a visual story that demonstrates the vacuum in action, highlighting its cordless freedom, ergonomic design, and power in real-world environments.
Problem
As DEWALT’s first backpack vacuum, the product introduced a new form factor that many users weren’t familiar with. The photoshoot needed to go beyond showing the product—demonstrating how it works, where it can be used, and how its features translate into a more powerful, convenient cleaning experience.
Solution
We placed a DEWALT-branded model in a professional jobsite environment to show the backpack vacuum in action. By featuring the included accessories and demonstrating how they work together, the shoot made the product’s features, functionality, and convenience easy to understand. Photos are taken by Litstill
