LVMH First Class Beauty
Art Direction | 3D Rendering | Retail Design
Year:
2019
Timeframe:
6 months
Tools:
Cinema 4D, Photoshop, Illustrator, Hand-drawing
Category:
Art Direction | 3D Rendering | Retail Design
Overview
“Beauty Taking Over”
Bringing DFS First Class Beauty’s “Beauty Taking Over” campaign to life through a bold visual concept that transformed retail storefronts into immersive, location-specific experiences.
Problem
First Class Beauty is DFS Group’s annual global beauty campaign, reaching travelers across multiple markets. The challenge was to create a campaign that felt globally consistent while still connecting with local audiences and making a strong visual impact in each location.
Solution
I led the creative concept development and visual design from concept to final delivery. We created a giant gorilla installation that appeared to take over storefront windows across five retail locations. Each installation featured a locally recognizable object—such as a Hong Kong taxi or a Singapore durian—giving each location a unique sense of place while reinforcing the overarching “Beauty Taking Over” campaign idea.
