BLACK + DECKER Cordless Vacuum Launch
Art Direction | Packaging | Retail Design
Year:
2023-2024
Timeframe:
Tools:
Photoshop, Illustrator, Dimension
Category:
Art Direction | Packaging | Retail Design
Overview
Clean smarter, not harder.
Bringing BLACK+DECKER’s cordless vacuum and wash duo to life through packaging, retail displays, and photography that showcase its versatility and all-in-one cleaning experience.
Problem
The product combines multiple cleaning functions in one device, which can be difficult to communicate at a glance. The challenge was to clearly show how the product works while creating a consistent and compelling experience across packaging, retail, and digital touchpoints.
Solution
I developed the product packaging and in-store display system to clearly communicate the product’s key features and benefits. I also led the creative direction for the product photoshoot, shaping the visual concept, styling, and art direction. Together, these touchpoints created a cohesive brand experience that helped customers quickly understand the product and see it in use.
