About This Project
The BLACK+DECKER Cordless Multi-Surface Vacuum and Wash Duo is a cordless Wet/Dry Stick Vacuum that simultaneously vacuums and washes hard floors and area rugs.
The BLACK+DECKER Cordless Multi-Surface Vacuum and Wash Duo is a cordless Wet/Dry Stick Vacuum that simultaneously vacuums and washes hard floors and area rugs.
My Role
I designed the product packaging and developed the in-store display system, creating a cohesive brand experience across retail touchpoints. I also led the creative direction for the product photoshoot, guiding the visual concept, styling, and art direction to ensure the imagery aligned with the brand identity. Together, the packaging, retail displays, and campaign photography created a consistent and engaging customer experience across both physical and digital channels.
