Yóu Yóu Branding Development
Art Direction • Social Content
Cook and eat better with Yóu Yóu.
Year
2021-2022
Creative Team
Rachel Ching | Art Director
Kelsea Graham | Freelance Designer
Hannah Cheung | Digital Designer
Jenny Wong | Copywriter
My Role
I led an internal and external design team to extend the branding of Yóu Yóu. My responsibilities are art directing, social media content, photoshoot direction, video + photo shooting and editing.
Goal
Yóu Yóu is a DTC brand that sells premium Tea Seed Oil, an oil that has been used in China for 2000 years. It is a healthier option for high heat cooking.
The brand was under a tight launch timeline and our goals are expanding our asset library and educated our audience on Asian food cultures and food nutrient. In order to do that we revamped our social content, UXUI and created filters to inform and interact with our audience.
© rachel ching 2023
