2020 Spring Summer
Art Direction • Prop Design • Visual Merchandising
A touch of freshness for the new seasons.
Year
2020
Creative Team
Tadaffee Taksen | Design Director
Rachel Ching | Visual Designer
Project done at DFS Group
My Role
My responsibilities were coming up with creative concepts and executing the design. Designs include researching, sketching, window layout, 3D and motion design.
Goal
In 2020, Hong Kong's economy was challenged by 2019 protest and covid 19. We were not able to travel to our vendor's factories while also facing a budget cut. Since it was Spring and Summer, we wanted to create a cheerful environment for both store employees and customers in this challenging time.
We took on the challenge of producing everything in-house from conceptual ideas to execution. The process including researching on local flowers, sketching, 3D modeling and animating.
© rachel ching 2023
